Beyond the Game

Many professional athletes struggle after retirement. Their careers have been intense and engaging, and their identities are, not surprisingly, deeply tied to their sport. They may not need to work for financial reasons, which can make motivation even harder. But often, there’s still a craving for challenge, purpose, and direction.

This project is about co-creating a system that helps athletes design and launch meaningful post-career initiatives. We’ll apply a personalized, science-based approach to purpose and contribution, and adapt it to fit the unique culture of professional sports.

I’ll bring the conceptual framework, tools, and strategic input. You’ll bring cultural fluency, relationships, and practical know-how to make it actually work.