We’ve been doing good wrong
Our traditional approach to social impact - often associated with sacrifice, uniformity, and top-down solutions - is outdated.
We need a new approach
Where impact is easy, personalised, and intrisically rewarding. We know what works. Now it's time to apply it.
Doing Good Better
Five short reflections delivered over ten days to introduce the core principles of this new model.
Each is designed to shift something in how you think about impact, and open up possibilities you might not have considered.
5
And like solar energy, that's both discoruaging and hopeful, because it menas we already have what we need, we just haven't fully harnessed it. And here's where it gets interesting. Because we are hardly tapping into this wealth of goodness. Like solar energy
4
So fgar we've looked at how humans are wired to help (first email) and how that drive becomes far more powerful when it's creative
3
Think about the moment, in the last couple of days, when you made somone's day a little better.Maybe you offered a well times insghts to a friend, or listened when a colleague needed to vent
2
Last time we talked about great it can feel to helo others, to make someone's life a bit betterBut this is a big but - sometimes it doesn't. SOmetimes it does the opposite
1
When we think about making a difference often the first tthings that come to mind are the ones we talked about in the last email: dontating money, volunteritng or choosing a career in service. And those are all important
Start here
Behavioural Science meets Social Good
The desire to make a positive impact—on others, and on the world—is universal (really!). But because there’s no industry or incentive structure built to support it, we have been slow to develop the tools to make doing good as rewarding as it could be.
That’s a huge missed opportunity—for individual well-being and collective change. My work focuses on changing that, essentially applying behavioural science to social good.
What this looks like Concretely
If this resonates, here are three ways to apply this approach yourself